Getting Started with Google Ads

Is your business stuck in a rut and not generating the traffic you need in order to meet your goals? Foot traffic to your business is one thing, but now a days, most people aren’t walking around aimlessly looking for the goods and services they need. More often than not, potential customers are searching on … Continue reading Getting Started with Google Ads →

Content Marketing: The Fight for Customer Attention

https://optinmonster.com/how-to-create-a-successful-content-marketing-strategy-in-8-simple-steps/ Communicating your businesses ideas in an environment that is bogged down by other businesses attempting to do the same thing can get challenging. Content Marketing as expressed by marketing expert Dayna Rothman in her Lynda course “Content Marketing Foundations” is “The process of creating value, relevant content to attract, acquire and engage your audience.” (Rothman, … Continue reading Content Marketing: The Fight for Customer Attention →

Social Listening: Keeping Your Business’s Ears Opened

https://www.semrush.com/blog/social-listening-in-practice-big-brand-examples/ One of the central practices that keeps businesses successful in its market and beyond is its relevance and what it can offer to its customers at the right time. In todays business climate of interconnection between customers and the brands they enjoy, listening to your customers through social media has become a primary tool … Continue reading Social Listening: Keeping Your Business’s Ears Opened →

How to Write Engaging Marketing Copy

https://www.lynda.com/Business-Online-Marketing-tutorials/Writing-Marketing-Copy/149250-2.html Writing marketing copy can quite honestly come across as boring or dry, but upon further exploration, marketing copy is almost like speaking another language. Its the language that you and your business speak to your customers and its critical to speak it right. Ian Lurie's two hour video course on Lynda.com titled "Learning to Write … Continue reading How to Write Engaging Marketing Copy →