How to Optimize your LinkedIn for Success!

Today we’re going to be talking about LinkedIn, a social network of professionals which is filled with employers who could be looking for the skills you possess! How are they going to find out about what skills you possess, how qualified you are, or the kind of person you are you may ask? In Bert … Continue reading How to Optimize your LinkedIn for Success! →

Tools for Excellent Digital Marketing

https://www.udemy.com/complete-digital-marketing-course-to-became-professional/ The number of tools at the disposal of modern digital marketers are growing. In fact, there are so many that at times we don’t know where to begin looking for useful online resources to help create, curate, advertise and promote content. In reference to Anson Alexander’s Lynda.com course called Marketing Tools: Digital Marketing ,we’re … Continue reading Tools for Excellent Digital Marketing →

Content Marketing: The Fight for Customer Attention

https://optinmonster.com/how-to-create-a-successful-content-marketing-strategy-in-8-simple-steps/ Communicating your businesses ideas in an environment that is bogged down by other businesses attempting to do the same thing can get challenging. Content Marketing as expressed by marketing expert Dayna Rothman in her Lynda course “Content Marketing Foundations” is “The process of creating value, relevant content to attract, acquire and engage your audience.” (Rothman, … Continue reading Content Marketing: The Fight for Customer Attention →

Social Listening: Keeping Your Business’s Ears Opened

https://www.semrush.com/blog/social-listening-in-practice-big-brand-examples/ One of the central practices that keeps businesses successful in its market and beyond is its relevance and what it can offer to its customers at the right time. In todays business climate of interconnection between customers and the brands they enjoy, listening to your customers through social media has become a primary tool … Continue reading Social Listening: Keeping Your Business’s Ears Opened →

How to Write Engaging Marketing Copy

https://www.lynda.com/Business-Online-Marketing-tutorials/Writing-Marketing-Copy/149250-2.html Writing marketing copy can quite honestly come across as boring or dry, but upon further exploration, marketing copy is almost like speaking another language. Its the language that you and your business speak to your customers and its critical to speak it right. Ian Lurie's two hour video course on Lynda.com titled "Learning to Write … Continue reading How to Write Engaging Marketing Copy →